How this started
the short, honest version
2 hrs/day, coffee, X (Twitter) search tab ×9
find → score → draft, rewrite by hand
the scripts, grown up. Approval intact
(there was no step where it got easier, just shorter)
My first product had exactly the growth problem you'd expect: good tool, nobody knew it existed. I tried content, ads, cold email. What actually worked was embarrassingly manual. I searched X (Twitter) every morning for people describing my problem, and replied. Politely, specifically, no pitch. Those replies became demos. Demos became customers.
The routine took two hours a day, so I wrote scripts to shrink it: one to find the conversations, one to score which ones were worth answering, one to draft a first reply I'd then rewrite. Friends kept asking for the scripts. BirdPitch is those scripts, grown up.
“One rule survived from day one: a human approves every reply. It was true when the human was me, and it's true now.”
That rule is why BirdPitch has no auto-posting and never will. The drafts got smarter, the monitoring got wider, the queue got better at knowing what a buying signal looks like, but the last click belongs to a person. I think that's the only version of this product that deserves to exist.
Things I believe
taped to the wall, literallyAnswer the question first, even if the answer is a competitor. The trust you earn in reply one is what sells in reply three.
Auto-posting would demo better and sell worse. Your account, your reputation, your click. I wrote a whole blog post about it.
Twenty minutes of specific replies beats two hours of broadcasting. We build for the twenty minutes and guard them jealously.
The team (it's me)
placeholder details. Swap in your ownDid the two-hours-a-day manual searching this whole product exists to delete. Writes the code, answers the tickets, approves every reply on the company account before coffee. If you email BirdPitch, this is who replies.
Say hi on X (Twitter) →No account managers, no ticket queues, no “I'll check with the team”. The person who built the intent scoring is the same one who fixes it when you find an edge case, usually the same day, because I saw your post. On X. Obviously.