What you're actually paying for
The two limits that decide which plan fits are discoveries and profiles. If you run outreach for a single company, profiles will never be your constraint. If you run it for clients, profiles are usually the only limit that matters.
Replies are counted when BirdPitch generates a draft, not when you post one, so regenerating a reply you didn't like uses another. Pro removes that limit entirely.
One conversation BirdPitch finds, scores, and saves to your queue. Not one search. A crawl that surfaces nothing costs nothing.
One business or client, with its own keywords, brand voice, competitor list, and separate queue.
Which plan should you choose?
Honest answer: start on Free. It's deliberately usable rather than a demo, enough to judge whether the conversations BirdPitch surfaces in your category are worth replying to. That's the only question that matters before paying.
Create a free accountWhile you are still working out whether the conversations BirdPitch finds in your category are worth replying to. Twenty of them is enough to tell.
When you hit the twenty-discovery or twenty-reply ceiling before the month is out. That is the channel telling you it works, and Pro takes both limits off.